OVERVIEW

Our client Thrifty challenged us to give them a point of difference in the highly competitive car rental market – with a very limited budget. This inspired a multi-channel campaign that would see Thrifty put their lack of money where their mouth is by spreading the idea of ‘Thrifty Thinking’ and applying said philosophy to the way in which they advertised. 


Prime Ministers on the move, toll avoidance maps, and giant tile puzzles – all in the name of Thrifty Thinking.