Overview

The world’s most classic burger, the Big Mac, wasn’t getting the love it deserved. We decided to rekindle the spark with a throwback video game designed to whet appetites for both classic nostalgia and a classic burger.

MEDIA STRATEGY

Fast food lovers were invited to unlock the game through unique Snapcodes on cups in-store, as well as a limited 8-bit Snapchat lens.

PACKAGING

We targeted influencers with retro-inspired game packaging reminiscent of old-school entertainment systems.

RESULTS

- FWA Site Of The Day Winners

- 393,980 unique Snapcode scans

- 8x the average Snapchat click-through rate

- 9% in-store lift

- 5+ minutes average play time

- The most played game in QSR cross-channel history