OVERVIEW
These days, everyone seems to be obsessed with sharing – alas on social media more so than through human interactions. However, people do love to connect over food. So, for the holidays, McDonald’s wanted to bring people together in a way that allowed them to share its most shareable food with distant friends and family.
Online Film
A social media film reminded people how we often bond over simple foods like fries, inspiring them to reconnect with distant loved ones across the country using McDonald’s unique mailable fry card.
Visual Identity
A custom visual identity utilizing McDonald’s brand cues and colors communicated the intimate bond we share over fries across packaging, digital and social assets.
Influencer Outreach
We targeted social influencers who connected with their followers through personalized fry cards, thus further spreading our message.
