Overview

Smirnoff is one of the purest vodkas on the market. But purity in vodka translates into a lack of taste, and consumers have struggled with the intangibility of purity in the past. We gave purity a reason for being by equating mixed drinks to an art form and claiming that the best artistic creations always start from a pure, blank canvas.

Behind-the-Scenes

Packaging Design & Film Content 

We collaborated with artists Beastman and Nanami Cowdroy on a special edition packaging design that showcased each artist’s interpretation of “creation from purity”. The packaging also drove people to a website where film content delved deeper into each artist’s creative approach and the inspiration behind the design.  

Out-Of-Home 

An outdoor campaign celebrated four signature cocktails that are best mixed with the purity of Smirnoff (Mojito, Mule, Bloody Mary, Sunrise).