Case study

Head & Shoulders may be the largest shampoo brand in the world, but it was losing relevancy with a younger market who view it as an old-fashioned “dad’s brand”. It was time to shake off the flakes of the past and take a fresh approach by reminding people that their shoulders were made to carry more important things than dandruff.

Created out of Saatchi & Saatchi New York, Shoulders Of Greatness has become the single most successful campaign in the brand’s history, and has since been adopted across multiple international markets, including Europe and South America. 

Launch

The campaign launched with a new brand ambassador, rising NFL star Odell Beckham Jr., and showcased what he has to shoulder in his quest to become a football legend.  

SOG - NAMES

HEIR TO THE HAIR - ONE GREAT FINDING ANOTHER.

Our new hair ambassador captured the attention of a nation 

Following the handover, Troy imparted some words of wisdom via social media to help Odell in his new role